Retina Times 2024 Advertising Rates and Specifications

Effective January 1, 2024

Retina Times has for many years been a trusted information source for physician members of the American Society of Retina Specialists (ASRS). More than 4 out of every 5 retina specialists in the United States are ASRS members. ASRS also has members in 62 countries around the world. 

The 4-times-yearly publication covers the latest clinical trials, research and technology updates, ASRS news and events, as well as socioeconomic issues and international news. Our focus: bridging the podium and the clinic.

Retina Times also reports relevant information on trending topics, surgical instruments, and safety updates for the practicing retina specialist.

The journal is noted for its color-rich retinal photography. Retina Times is well-read among retina specialists, who look to the publication for timely information that affects their practice. And unlike other retina publications, 100% of Retina Times physician readers are fellowship-trained retina specialists or fellows in training.

Joel Pearlman, MD, PhD, FASRS
Editor in Chief 
Sacramento, California 

2024 issue and advertising deadline dates


Closing date

Materials due

Mailing date (subject to change)


January 26

February 27

March 29

Summer/Annual Meeting

April 19

May 24

June 28


July 26

August 22

October 4


October 4

November 1

December 12

All space reservations and cancellations must be confirmed in writing before the closing date. Mail or email to: 

Susan Raef, Managing Editor
Retina Times
20 N. Wacker Drive, Suite 2030
Chicago, IL 60606  

Advertising policy

Advertising is subject to approval by the American Society of Retina Specialists, which reserves the right to decline advertising not in accordance with the publication’s standards.

Ad positioning is at the discretion of the publisher, except when a preferred position has been confirmed in writing by the managing editor.

All new ads should be emailed for approval to Susan Raef, managing editor: 

Short-rates and rebates

Short rates will apply to advertisers who do not attain the frequency on which their advertising has been billed during the 12-month contract period.

Rebates will be given to advertisers who earn a more favorable frequency rate.


Field served: Retina Times is circulated to physician members of the American Society of Retina Specialists, including:

  • Practicing retina specialists: Board-certified ophthalmologists who have completed a vitreo-retinal fellowship of 1 year or more, and whose major professional activity is devoted to patient care, instruction, or research in the field of vitreo­retinal diseases.
  • Retina fellows in training: Physicians who have completed an approved residency in ophthalmology and are engaged in a 1- or 2-year fellowship in vitreo­retinal diseases.

List origin: ASRS member physician database

Projected 2023 circulation: 3,400

Advertising rates

2024 display ad rates (4-color or B & W): spring, fall, and winter issues

Ad size





1/4 page

$ 3,870

$ 3,760

$ 3,635

$ 3,510

1/2 page





Full page





2-page spread





2-page insert*#





4-page insert*#





Cover tip or bellyband*#





Furnished outsert 

2- and 4-page outsert placements are available. Email for pricing and details. 

Supporters of the 2023 ASRS Annual Meeting receive a 10% discount.

*A $655 bindery charge will be added after any discounts are applied. 

#Rates shown are for printed inserts, cover tips, and bellybands furnished by the advertiser. For pricing to have Retina Times print these materials, contact Susan Raef: 

Retina Times  Spring, Fall, Winter 2024 Insertion Order & Advertising Agreement

Premium positions

A limited number of special positions are available for ad sizes of 1 page or more. Position cancellations must be made at least 30 days before the closing date to avoid the premium charge.



IFC & page facing IFC


Page facing masthead


Page facing table of contents


Inside back cover


Outside back cover


Agency commission

A 15% deduction of gross billings is allowed to recognized agencies on space charges, provided the account is paid within 30 days by the agency.

In consideration of this discount, the publisher shall have the right to hold the advertiser and/or its advertising agency jointly and severally liable for monies due and payable to the publisher for advertising which the advertiser or its agent ordered and for which advertising was published.

Rates apply to the calendar year and are subject to change on 60 days’ notice from the publisher. No conditions, printed or otherwise, appearing on insertion orders, billing instructions, or copy instructions conflicting with ASRS’s stated policies shall be binding on publisher.

Ad sizes and production specifications

Ad space dimensions

Page size

Non-bleed width x depth

Bleed width x depth


1/4 page

3-5/8” x 5-1/4”


Publication trim size:
8-1/2” x 11-1/2” Bleed sizes include 1/8” trim from outside, bottom, and top. Keep live matter at least 1/2” from trim. Binding: Saddle-stitched

1/2 page horizontal

7-1/2” x 5-1/4”


1/2 page vertical

3-5/8” x 10-1/2”


Full page

7-1/2” x 10-1/2”

8-3/4” x 11-3/4”

2-page spread

16” x 10-1/2”

17-1/4” x 11-3/4”

Digital file requirements

All advertising should be provided as a high-resolution .pdf file. All fonts and high-resolution images should be embedded. Type set on the Mac OS should not be menu-styled. Embedded images should be in EPS or TIFF format in a CMYK mode.

Ads should have 1/8" bleed on all 4 sides and the crop mark offset should be set to .125 (1/8"). The default offset is .0833 and this puts the crops in the bleed area. It's important to change this to .125.

Publisher is not responsible for incorrectly prepared digital files that cannot be corrected and resent within the production timetable.

Send completed files to:

Cover tip specifications

  • Size: 7" x 5"
  • Stock: Acceptable basis weights are computed using 500 sheets,
    25” x 38”, 80# preferred
  • High-bulk stock: Subject to publisher’s approval.
  • Pita pocket cover tips (with PI insert) cannot exceed 1 ounce, and must have 2 wafer seals. 
  • Required cover tip quantity: 3,600 per issue for full circulation; 3,000 if mailing to US only. 

Insert specifications

  • 4-page: 15-1/2” x 10-1/2”, folding to 7-3/4” x 10-1/2”
  • Stock: Acceptable basis weights are computed using 500 sheets,
  • 25” x 38”, 70# preferred.
  • High-bulk stock: Subject to publisher’s approval.
  • Required insert quantity: 3,600 per issue for full circulation; 3,000 if mailing to US only. 

Insert shipping instructions

Closing dates: See deadline dates above. Inserts and cover tips must be clearly marked on shipping label with “Retina Times,” issue date(s) and quantity per issue. Attach a sample of insert or cover tip to each carton.

Ship to:
Retina Times
Attn: Jim Severyns/GEMINI Graphics
American Litho
175 Mercedes Drive
Carol Stream, IL 60188

Inserts and cover tips should be shipped in telescopic cartons (T boxes). Stack inserts with approximately 50 head to foot, then 50 foot to head. Place a sheet of corrugated cardboard every 4-5 inches within stacks of inserts OR pack inserts in standard cartons with 50 head to foot and then 50 foot to head. Do not shrink-wrap or slip-sheet between individual items.

Insert use and disposal

After the issue is mailed, any unused inserts and cover tips marked for that issue will be destroyed unless otherwise indicated on the insertion order. However, advertiser will be advised before disposition if the leftover inserts or cover tips exceed 10% of publisher’s requested quantity. Excess inserts and cover tips held in storage at advertiser’s request after an insertion order is completed may be subject to a storage charge.

For details, call Cindi Baran, GEMINI Graphics, at 630.894.9430. 






2024 Rate Card
and Advertising Agreement

(spring, fall, and winter issues)

Retina Times 2024 Rate Card and Specifications

Retina Times 2024 Insertion Order & Advertising Agreement 

Special Summer/Annual Meeting Issue

Retina Times also will publish a Special Summer/Annual Meeting Issue for the 42nd ASRS Annual Meeting, July 17-20 in Stockholm, Sweden.

Retina Times 2024 Summer/Annual Meeting Issue Rate Card 

Retina Times 2024 Summer/Annual Meeting Issue Ad Insertion Order 

Publication statistics 

  • Established: 1997
  • Current title: 2002
  • Editorial source: Original manuscripts
  • Average issue total folio: 68 pages
  • Average ad/editorial ratio: 24/68
  • Ad placement policy: Interspersed between articles. Fair ad rotation front/back from issue to issue.


Susan Raef, Managing Editor