Media Resources

New Video Resource: Retina Specialists: Helping You See for a Lifetime

As part of ASRS’s ongoing effort to increase brand recognition of retina specialists and differentiate retina specialists from other eye health professionals, we are excited to share a new informational video about the specialty, “Retina Specialists: Helping You See for a Lifetime.”

The video features three patients facing common retinal conditions whose lives have been changed and vision preserved because of the unique care provided by their retina specialists. This informational resource explains how the retina makes sight possible, what conditions retina specialists treat, the breadth and depth of your education, training and surgical expertise, and the importance of seeking out a retina specialist to preserve vision and prevent blindness.

A full-length version of the video, as well as a shorter, 1-minute version, can be accessed here. We encourage you to download and share the video broadly with your networks.

Ways to Spread the Word

Post the video to your practice website
Post the video to your personal and professional social media networks
Feel free to use this shortened link to the video on YouTube: https://bit.ly/RetinaSpecialists
Make the video available in your clinic waiting room
Announce the availability of the video in a practice blog or newsletter
Offer the video to referral sources in your area
Use the video as part of community health fairs
Share the video with local senior centers
Present the video in conjunction with career days at a local school or college

Tips for Pitching Your Story to the News Media

Working with media, such as print and online newspapers, television and radio stations, is an effective way to reach a large audience with educational messages about what retina specialists do and to showcase the personalized, sight-saving care you provide. Throughout the year, ASRS will provide customizable template communications materials for use in your local communications activities. View the tips here.

Need Help?

Please feel free to email Sara Conley, Vice President of Public Outreach and Patient Education with any questions you may have. We’d also love to see any successes or media “hits” you place.

Email: sara.conley@asrs.org